100% Pure BB Cream
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100% Pure BB Cream: your skin, but better
This multitasking BB cream sits between skincare and make-up. 100% Pure describes it as hydrating, with buildable light-to-medium coverage and a dewy, natural finish, for a luminous complexion that still looks like you.
It is made with aloe juice, shea butter and fruit pigments rather than synthetic dyes, and it is cruelty-free. It evens out skin tone while leaving your skin feeling nourished and fresh.
“It evens out my skin, adds a healthy glow, and feels more like skincare than makeup.” - Georgie x
Why we love it
💗 Buildable coverage. Sheer for every day, or layer a little more where you need it.
💗 Skincare-first. Aloe and shea butter keep skin comfortable and hydrated.
💗 Fruit-pigmented. 100% Pure’s signature natural approach to colour.
💗 Dewy finish. It blurs and smooths without looking heavy or cakey.
How to use it
Smooth a small amount over moisturised skin with your fingertips or a damp sponge, building where you want more coverage. It’s perfect on busy mornings.
Sources:
[1] 100% Pure product page: www.100percentpure.com
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