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100% Pure 2nd Skin Concealer
100% PURE Fruit Pigmented® 2nd Skin Concealer
100% PURE’s 2nd Skin Concealer is super silky and coloured with fruit pigments, infused with hydrating olive squalane. It gives effortlessly blendable, buildable coverage with a soft satin finish that looks and feels like a second skin.
This lightweight, complexion-perfecting formula can be used for spot concealing, highlighting, contouring or all-over coverage.
"I don't tend to wear makeup day-to-day, but this concealer is my little boost on tired mornings - it brightens up my under-eyes, blends in like a dream, and gives me that fresh-faced boost without ever feeling like I'm wearing anything." - Georgie x
Why we love it
💗 Natural colour. Fruit-pigmented, not synthetic dyes.
💗 Hydrating. With olive squalane.
💗 Multi-use. Conceal, highlight or contour.
💗 Satin finish. Never cakey.
Good to know
Shades
7 shades
Finish
Soft satin
Key ingredient
Olive squalane
Shop 100% Pure 2nd Skin Concealer
Sources:[1] 100% PURE product page: www.100percentpure.com
100% Pure BB Cream
100% Pure BB Cream: your skin, but better
This multitasking BB cream sits between skincare and make-up. 100% Pure describes it as hydrating, with buildable light-to-medium coverage and a dewy, natural finish, for a luminous complexion that still looks like you.
It is made with aloe juice, shea butter and fruit pigments rather than synthetic dyes, and it is cruelty-free. It evens out skin tone while leaving your skin feeling nourished and fresh.
“It evens out my skin, adds a healthy glow, and feels more like skincare than makeup.” - Georgie x
Why we love it
💗 Buildable coverage. Sheer for every day, or layer a little more where you need it.
💗 Skincare-first. Aloe and shea butter keep skin comfortable and hydrated.
💗 Fruit-pigmented. 100% Pure’s signature natural approach to colour.
💗 Dewy finish. It blurs and smooths without looking heavy or cakey.
How to use it
Smooth a small amount over moisturised skin with your fingertips or a damp sponge, building where you want more coverage. It’s perfect on busy mornings.
Shop 100% Pure BB Cream
Sources:[1] 100% Pure product page: www.100percentpure.com
100% Pure Creamy Long Lasting Liner
100% PURE Creamy Long Last Liner
100% PURE’s Creamy Long Last Liner is an eyeliner pencil that glides easily onto lids to line and define your eyes. Jojoba, chamomile butter and mango seed oil moisturise and nourish the delicate eye area.
It gives a smooth, flake-free application every time, and lasts beautifully from morning to night.
"This eyeliner is so smooth and easy to apply, it just glides on without tugging. I love how creamy it feels but still stays put all day without smudging. It gives my eyes that extra definition without ever looking harsh." - Georgie x
Why we love it
💗 Creamy glide. No tugging.
💗 Nourishing. Jojoba, chamomile butter, mango seed oil.
💗 Long-lasting. Smudge-free definition.
Good to know
Shades
Blackest, Dark Cacao, Gleaming Pewter (availability varies)
Type
Eyeliner pencil
Shop 100% Pure Creamy Long Lasting Liner
Sources:[1] 100% PURE product page: www.100percentpure.com
100% Pure Dark Spot Remover
100% PURE Dark Spot Remover
100% PURE’s Dark Spot Remover is a gentle serum that helps visibly improve the look of discolouration, even the appearance of skin tone and enhance radiance – without chemical lighteners.
Natural brighteners such as sake, matsutake mushroom, lime and papaya work to reduce the look of age spots, post-blemish marks and sun-exposed skin, while aloe vera and rosehip oil leave skin smooth, nourished and luminous.
"I love that this serum provides a natural solution for improving skin tone and clarity without harsh chemicals." - Georgie x
Why we love it
💗 Natural brighteners. Sake, matsutake, lime, papaya.
💗 Nourishing. Aloe and rosehip oil.
💗 Glow-giving. A more even-looking complexion.
How to use it
Apply a few drops to clean skin morning and evening, then moisturise. Always follow with SPF during the day.
Good to know
Type
Serum
Key ingredients
Sake, matsutake mushroom, lime, papaya, aloe, rosehip oil
Shop 100% Pure Dark Spot Remover
Sources:[1] 100% PURE product page: www.100percentpure.com
